Effective date: November 3, 2026
MLK Prearrangements (“we,” “us,” or “our”) helps families in the Fort Worth / Dallas–Fort Worth area plan ahead for funeral, burial, and related arrangements. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to our website (mlkprearrangements.com), our phone and text communications, and our in-person consultations.
Information We Collect
- Contact information you give us, such as your name, phone number, email address, and mailing address.
- Planning information you choose to share, such as your preferences for funeral, burial, or cremation arrangements, burial plot interests, veteran status (for veterans benefits), and advance directive questions.
- Communication records, such as the date you agreed to receive calls or text messages, and the messages we exchange.
- Website data collected automatically, such as your browser type, pages visited, and general location, through cookies and similar tools.
How We Use Your Information
- To respond to your questions and requests for information.
- To schedule, confirm, and remind you of consultations and appointments.
- To prepare preplanning options and connect you with our affiliated funeral homes when you ask us to.
- To send you calls, emails, or text messages you have agreed to receive.
- To keep records required for our business and to comply with the law.
- To improve our website and services.
Text Messaging (SMS)
If you opt in to receive text messages from MLK Prearrangements, we use your mobile number only to send messages related to your inquiry, your appointments, and information you requested. Message frequency varies. Message and data rates may apply. You can reply STOP at any time to stop receiving texts, or HELP for help.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. We may share information with service providers that help us deliver messages (such as our phone and text messaging provider), and only so they can provide that service.
How We Share Information
We do not sell your personal information. We share it only:
- With an affiliated funeral home or cemetery when you ask us to arrange services or a plot with them.
- With service providers who help us run our business (for example, our customer management system, phone and text provider, and website host), under agreements to protect your information.
- When required by law, or to protect the rights and safety of our clients, our business, or others.
How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, but we work to protect your information and limit access to people who need it.
How Long We Keep Information
We keep your information as long as needed to serve you, maintain your preplanning records, and meet legal and business requirements. Then we delete or de-identify it.
Your Choices and Rights
- Texts: Reply STOP to any message to opt out.
- Email: Use the unsubscribe link in any marketing email.
- Access, correction, and deletion: You can ask to see, correct, or delete the personal information we have about you. Texas residents have rights under the Texas Data Privacy and Security Act, including the right to access, correct, delete, and get a copy of their personal data, and to opt out of certain processing. To make a request, contact us using the information below. If we deny your request, you may appeal by replying to our decision.
Children’s Privacy
Our services are intended for adults. We do not knowingly collect information from children under 13.
Changes to This Policy
We may update this policy from time to time. When we do, we will post the new version on this page and update the effective date.
Contact Us
MLK Prearrangements
1617 Park Place Ave., Suite 110, Fort Worth, TX 76110
Phone: (682) 428-3134
Email: lena@mlkprearrangements.com